Acquaintances are twice as likely to provide job leads than close friends
Sociologist Mark Granovetter discovered that casual acquaintances are twice as likely as close friends to provide successful job leads because they bridge disparate and novel social networks.
Acquaintances are statistically more valuable for career advancement than close friends because they act as bridges to entirely different social circles. In a seminal 1973 study of 282 professional men in Boston, sociologist Mark Granovetter found that 56% of job leads came through 'weak ties'—people seen only occasionally—while only 28% came from 'strong ties' like family or best friends.
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