Why we rationalize beliefs despite clear evidence
Cognitive dissonance reveals how our minds rationalize conflicting evidence to maintain psychological comfort, often strengthening beliefs rather than changing them.
Cognitive dissonance explains the mental discomfort we feel when holding conflicting beliefs or actions. To ease this tension, we often rationalize our views, downplaying or ignoring evidence that challenges them. For instance, a smoker might convince themselves the health risks are exaggerated, reducing inner conflict.
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