Expensive cities attract young people by offering cultural density

Business
Expensive cities attract young people by offering cultural density

While modern housing markets have frozen most Americans in place, twenty-somethings are migrating to dense urban centers twice as fast as previous generations to chase social connections.

In a departure from the 1930s, when two million people fled the Dust Bowl purely for survival, today's young professionals are moving toward high costs rather than away from them. This shift is driven by a vibe economy where the value of being near a dense cluster of like-minded people outweighs the burden of expensive rent. While overall American mobility has dropped to a record low of under seven percent, Gen Z is relocating at double the rate of their predecessors.

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