A 1985 campaign launched the world's largest annual event promoting plant-based diets
In 1985, a dedicated advocacy group transformed the first day of spring into an international movement encouraging millions to explore the environmental and health benefits of a meat-free lifestyle.
The Great American MeatOut began in 1985 when the Farm Animal Rights Movement sought to provide a positive, proactive platform for plant-based living. By choosing the spring equinox, organizers symbolized a season of renewal and fresh beginnings for both the planet and personal health.
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