Red Bull built an empire on extreme sports
Red Bull became a global lifestyle brand, not just a drink, by investing hundreds of millions in extreme sports and daring feats, linking its product to adventure and adrenaline.
Red Bull transformed itself from a beverage company into a lifestyle icon by strategically sponsoring extreme sports since the early 1990s. This approach embodies its 'Red Bull gives you wings' slogan, cultivating an image of boundless energy and adventure. They invest heavily in events like the Red Bull Rampage mountain biking competition and previously sponsored the Red Bull Air Race World Championship.
There's more to this story — open the app to keep reading.
Continue Reading in App
1 more paragraphs · plus a 3-question quiz