The first loyalty program rewarded grocery stamps
In 1896, S&H Green Stamps pioneered customer loyalty by rewarding grocery purchases with redeemable stamps, sparking a revolution in retail incentives.
Before credit card points, the S&H Green Stamps program revolutionized retail in 1896. Customers earned green stamps with purchases at grocery stores and other retailers, pasting them into booklets to redeem for household goods and toys. This simple system quickly became a sensation, with over 80% of American households collecting stamps by the mid-20th century.
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