South Korean chicken orders spiked tenfold during a morning match
While soccer fans usually order delivery at night, a 2026 World Cup game held at 11:00 AM triggered a massive surge in office and campus districts.
Football fans in South Korea broke traditional dining patterns during a 2026 World Cup match against the Czech Republic. Because the game took place at 11:00 AM local time, delivery platforms saw an unprecedented morning rush. In the hour leading up to kickoff, total orders jumped by over 90 percent compared to the previous week.
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