Modern color film made movies six times cheaper

Before 1950, filming in color was a logistical ordeal that required a specialized Technicolor camera the size of a small refrigerator. These machines ran three separate strips of black-and-white film simultaneously to capture different colors, a process so expensive that only the biggest blockbusters could afford it. Everything changed with the release of Eastman Color Negative 5247. This new 'monopack' film squeezed all three color layers onto a single strip of celluloid, allowing any standard camera to shoot in full color.