A tall chocolate snack inspired a national day of friendship in South Korea

Culture
A tall chocolate snack inspired a national day of friendship in South Korea

What began as a simple exchange between students in 1994 has transformed into a massive South Korean celebration where people gift chocolate-covered sticks to express affection for friends and loved ones.

In 1994, middle school students in Busan began exchanging Pepero, a thin chocolate-covered biscuit, on November 11th because the date 11/11 resembles the snack's slender shape. They shared the treats with the hope of growing tall and thin like the biscuit, sparking a local trend that quickly went national.

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