Bhutan measures national success through collective happiness instead of money
Bhutan prioritizes the spiritual and emotional well-being of its citizens over economic growth by using Gross National Happiness as its primary measure of progress.
Bhutan officially rejected Gross Domestic Product as its main metric of success in 1972, choosing instead to prioritize Gross National Happiness. This unique philosophy suggests that true development occurs when material gain and spiritual growth happen together. The government measures progress across nine domains, including psychological well-being, health, and cultural diversity.
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