Netflix once mailed DVDs in red envelopes
Netflix started by mailing DVDs in red envelopes, disrupting video rentals and paving the way for streaming, forever changing how we consume entertainment.
Before dominating streaming, Netflix began in 1997 as a DVD-by-mail rental service. Founders Reed Hastings and Marc Randolph started it after Hastings faced a hefty video store late fee. Their model offered unlimited rentals for a flat monthly fee, eliminating penalties.
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