FIFA uses dynamic pricing to adjust ticket costs in real time
By adopting the same algorithms used by airlines and hotels, the football governing body can now change ticket prices instantly based on fan demand.
For the first time in the tournament's history, FIFA has assumed direct control over ticket sales and implemented a dynamic pricing system. This model replaces fixed face values with a fluctuating algorithm that adjusts costs in real time. While traditional ticket sales relied on set tiers, this automated system allows prices to spike for high-demand matches and drop for less popular fixtures, mimicking the surge pricing used by ride-sharing apps and airlines.
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