Vertical video matches your phone grip to hold attention
Modern algorithms favor the vertical format because it mimics the natural way we hold our phones, reducing the physical effort required to keep scrolling.
While early internet ads relied on basic details like your age or location, today's systems use neural embeddings to map your interests with 95% accuracy. These models have discovered that the most effective way to hold your attention is to respect the ergonomics of your hand. Because a vertical video matches the natural grip of a smartphone, it creates a frictionless experience that boosts the time a person spends watching by 40%.
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