The phrase Taco Tuesday was originally a Great Depression marketing ploy to boost sales
Born from the economic hardships of the 1930s, the Taco Tuesday tradition began as a clever marketing tactic to encourage restaurant spending during the middle of the work week.
The phrase Taco Tuesday originated during the Great Depression when Denver's Fox Grill slashed prices by fifty percent to boost sluggish midweek sales. This marketing ploy successfully turned a traditional Mexican staple into a high-volume American favorite.
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