How the first boxes of Valentine's Day chocolates were actually designed
Richard Cadbury revolutionized romantic gifting in 1861 by creating the first heart-shaped candy box, intentionally designing the packaging to be kept as a decorative keepsake for love letters.
British chocolatier Richard Cadbury debuted the first heart-shaped chocolate box in 1861 to market his family company's new edible cocoa butter. He illustrated the lids himself with Victorian scenes of cupids and rosebuds, specifically intending for the boxes to have a second life.
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