Hallmark patented the first die-cut greeting card

History
Hallmark patented the first die-cut greeting card

Hallmark Cards transformed greeting cards by patenting the first die-cut design, turning simple notes into intricate, interactive expressions that revolutionized the industry and popularized personalized greetings.

Hallmark Cards, founded in 1910, revolutionized the stationery industry by patenting the first die-cut greeting card, believed to be in the early 1920s. This innovation used sharp-edged dies to precisely cut paper into shapes, adding pop-up elements and custom contours. Before this, cards were mostly flat, printed images.

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