Under Armour started with moisture-wicking t-shirts
Under Armour revolutionized athletic wear by creating moisture-wicking t-shirts, solving athletes' problem of heavy, sweat-drenched cotton and enhancing performance.
Under Armour began in 1996 when former football player Kevin Plank, tired of heavy, sweat-soaked cotton shirts, sought a better solution. He discovered synthetic fabrics used in women's undergarments that effectively wicked moisture away. This led to his first product: form-fitting, high-performance t-shirts, initially for football players.
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