Groupon's daily deals created a billion-dollar business
Groupon's innovative group-buying model transformed local deals into a global e-commerce phenomenon, quickly generating billions in revenue and reshaping online retail.
Groupon launched in 2008, revolutionizing e-commerce with its daily deals on local goods and services. It offered steep discounts, but only if enough people signed up, creating a 'group' purchase. This social commerce model quickly exploded in popularity.
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