Amazon was almost named Relentless
Amazon was almost named "Relentless.com," a domain that still redirects today, as Jeff Bezos sought a name reflecting vast scale and early alphabetical listings.
Jeff Bezos nearly named his company "Relentless.com" before friends convinced him it sounded too sinister. The domain still redirects to Amazon.com today, a fun piece of internet history. Bezos ultimately chose "Amazon" because it started with 'A' for alphabetical listings and evoked the vast scale of the Amazon River.
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